PASSER Group Announces Rebrand to Strengthen Market Presence

Sandefjord, Norway – 21 November 2025 – PASSER Group is unifying its business units under one brand.

We’re proud to announce that PASSER LARS, PASSER Products, and PASSER SIDC are coming together under one strong name: PASSER.

This change reflects our shared vision and commitment to working as one team. The rebranding emphasizes PASSER’s offering and reinforces the company’s position as a leading provider to the offshore energy and marine industry. The outcome is an more customer-oriented approach with emphasizing our fully integrated EPCI value proposition.

“This rebrand reflects our evolution and ambition,” said Lars Fredrik Bakke, CEO of PASSER. “We’re aligning our identity with our values to deliver a unified PASSER that serves customers with ease across the value chain.”

Key changes:

• Unified brand Identity
• Matching business areas with the cable market and customer value chain.
• Integrated value proposition for the customer.
• Updated email domains and digital assets

Rebrand rollout starts in Q1 2026, with full implementation by mid-year.
Join us in exploring the new PASSER and celebrating this next chapter!

Lars Fredrik Bakke
CEO